Dear Readers

I need your help.

You will be handsomely rewarded…


With waffles.


Allow me to explain.

A few months ago a company was born called Surprisingly Vegan.


You may recall my elusive post at the beginning of the process back in October.  I was so excited I could hardly contain myself, but now I can share the news with you all.  Kyle and some fellow MBA students at UCLA are starting up a line of vegan, gluten-free products.  [!!!!]


Normally I cringe when business crap is the topic of discussion at the dinner table (slash anywhere), but this kind of “research and development” is right up my alley.

Their debut product will be the classic waffle.  And since I’ve tasted it many times, I can confirm it’s mighty tasty.  Interests piqued?


They are still doing more market research and are looking to YOU for help.  Below I have posted a link to a questionnaire.  It isn’t too long (just over 10 questions) and is entirely anonymous.  By filling it out, you are helping them collect valuable data to assist in the creation of Surprisingly Vegan’s product line.

As compensation for your time, they are going to reward you with a sample of their just-add-water waffle mix.  The dry blend is vegan and gluten-free and is so easy to make, because all you have to do is add water.  Not eggs.  Not oil.  Not butter.  Just water.  It’s really yummy, and it’s freakin’ hearty too.

Now pay attention to this part because it’s of importance.

There is no place for you to enter your name (since there is health data they wanted to keep it anonymous).  Therefore, you have to leave a comment below after filling out the survey. I will select TWO winners at random from the comments section. So just click the link, fill out the survey, then come back here to leave a comment telling me you have done so.



I’ll announce the winner Saturday, March 5th.

Good luck!

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Comments (252)

  1. Holly

    done and done!!!

  2. Jess

    did the survey!

  3. Meg

    I did the survey and I’m excited for this endeavor!!

  4. Robin

    I did the survey. Congrats to Kyle!

  5. Erin

    survey done! Now I want some waffles!!! They look delicious 🙂

  6. Maryann (The Balanced Bean)

    Done! ps-That is so exciting!

  7. Ashley


    Such a great idea!!!

  8. Janani

    filled it out….exciting!

  9. clairedille

    I did the survey…I’d love some vegan waffles!

  10. *Andrea*

    just completed it! cool idea!

  11. Erica Rinella

    Done and done. Good luck! I am excited to follow this fledgling company of deliciousness!!! 🙂

  12. Rachel

    Filled it out. I really want a waffle now.

  13. Jade

    I completed the survey–thanks!

  14. Gannon

    Completed the survey, great idea!

  15. Clare

    Congrats – what a great concept! I completed the survey, and now am off to find some waffles! That really sparked a craving 🙂

  16. Jules


  17. cbrady3

    Survey complete! They look yummy!

  18. fooddoodles

    I did it! 🙂

  19. Katelyn C.

    Yay! Did it!

  20. Beth

    I completed the survey. Good luck with this new project, I think this is how great companies get started. I love how little ideas can grow to something awesome 🙂

  21. JC

    I did it!

  22. Jaime

    Did the survey. I LOVE waffles!

  23. Rebecca

    This sounds like an awesome business! I did the survey 🙂

  24. Jeremy Logsdon

    Did the survey. Hope I get waffles. 🙂

  25. Liz

    I did the survey!

  26. tina


    that is so awesome… i am crossing my fingers that they are extremely successful… there is such a void in the market! get their product to chicago ASAP! 😉

  27. resistanceguild

    Love your sense of humor and your seitan loaf. Did the survey, beeeeeeeeest of luck with your venture!

  28. Mama Pea

    This is so AWESOME! Congrats to Kyle…you guys are going to be so successful!!!

  29. elana

    did the survey. good luck!

  30. hippierunner

    Wow, what a great project! I completed the survey.

  31. Angie Nerenberg

    Survey– completed.
    Waffle-y goodness attraction vibes– activated.

    Thanks for your blog, and doing what you do! Love all the meal ideas and pictures of lovely, healthy food!
    Now we know why that recipe was so super-secret. Good luck with your venture; the waffles sure look yummy!

  32. Katie

    Finished the survey. I’ll keep my fingers crossed for Kyle!

  33. Ashley K


    Those sound delicious!!

  34. Emily

    Done! Good luck with this exciting endeavor!

  35. Renata

    I did the survey…Yay!

  36. Kathleen

    What an incredibly exciting thing (and those waffles look fantastic!!) Survey is done. Good luck!

  37. Michelle

    I did the survey! I have been intrigued by these waffles for months! Congrats to Kyle abd good luck!

  38. Kelsea

    I did the survey and am ready for some waffles now!

  39. DB

    Finished the survey. Congrats on this new adventure! The waffle post was the first entry I read on your blog, and it got me hooked!

  40. Becca

    done sauce!

    and good luck with this! It sounds amazing 🙂

  41. Julia

    Filled out the survey! Yum!

  42. Jessica

    Done! Sounds awesome 🙂

  43. Lindsey

    Very exciting, congrats! I filled out the survey!

  44. Jenn hall

    Took the survey – hope it helps!

  45. K is for Karma

    CONGRATS! I just took the survey — best of luck!

  46. Jin

    done! I hope it helped!

  47. Noelle

    Done! Good luck!

  48. Astrid

    did the survey!

  49. Sarah L.

    Just completed the survey – can’t wait to try the waffles! (With any luck, they’ll be available in Canada.)

  50. Maya

    Took the survey! I’m happy to help out with surveys and the like, I know they really help whoever is collecting the data, so even if there weren’t a prize initiative, I would have filled it out. Good luck to them!

  51. Carbzilla

    That is super exciting!!!! I completed the survey (I wonder if I’ll be the oldest one).

  52. Jess

    Survey completed! I’m excited for you guys!

  53. Hope

    Filled it out, they sound delicious!

  54. thebeautynotebooks

    Completed the survey–SO excited about this!

  55. Dana

    Just filled it out!!

  56. Kristin

    Just filled the survey out. Congrats and good luck on this very exciting new endeavor!

  57. Danielle

    Completed the survey!

  58. Eve

    I did the survey! This is great – gluten free AND vegan foods can be so hard to find! 🙂

  59. jen

    awesome! just filled out the survey!

  60. Haylee

    Did the survey! It was great 😀

  61. Marci

    survey done! mmm waffles. also tell them to look up Kodiak Cakes. They’re my favorite for pancake batter, just add water.

  62. Emily

    Mmmmm waffles…. Thanks for the opportunity and for creating a great product! Survey is filled 🙂

  63. sarah

    I filled in the survey.
    This sounds like an excellent venture!

  64. Elise

    Done. Good luck! They look delicious. Even though we are not gluten free, we are egg and soy free (allergies). Yum!

  65. Sheila Gholkar

    survey done! yummmm waffles look d-lish!!

  66. Jillian

    Filled out the survey — good luck with this adventure 🙂

  67. Ashley

    I filled it out! And this is so exciting for y’all! 😀

  68. Meghan

    Holy Cow! Just add water vegan waffle mix? Forget winning, where can I buy?!

    PS – just filled out the survey 🙂

  69. Kate

    Done! Those waffles looks amazing!

  70. Lyn

    filled out the survey. my bil is on with celiac and their family would love these!

  71. Sarah Smith

    Those waffles look super tasty!
    Good luck with everything!

  72. Carin

    i did it! would love to win some mix.

  73. movesnmunchies

    i did the survey!!!

  74. Brooke Hausman

    I took the survey.. thanks!

  75. Katherine

    Wow this is very cool. I love to see people my age pursuing their passion!

    Just submitted the survey- good luck!

  76. Erin

    if i could fit one more appliance into my tiny kitchen it would be a waffle iron (or a juicer 😉

  77. sophie

    just completed survey! how exciting!

  78. Hilary

    I just took the survey!!
    As a gluten free vegan I am VERY excited about this 😀

  79. zoe

    took zee survey! very cool, very excited :)!!!!

  80. Brown On Rice

    I would LOVE to try gluten-free. This might be something I should really consider incorporating in my diet. Vegan-ness can be added to that list sporadically too. =)

  81. Kristie

    Filled it out! This sounds really exciting!

  82. Kristina

    I did the survey! 🙂

  83. julie

    oh my god this is AMAZING!!!! and FRIGGN COOL!!!!!!!!!! haha i’m super excited for you! heading to the questionnaire now!

  84. April Gwynn

    Did the survey!

  85. Lindsay

    Survey completed and now I’m craving waffles!

  86. lauren @ spiced plate

    that is super awesome! congrats, kyle! i’m jealous that you get to be a taste tester!

    I filled out the survey 🙂

  87. genny

    I took the survey…made me hungry for a waffle 🙂

  88. Allison (SDVegan)

    Questions answered. And now I want some waffles.

  89. evamadera

    Took the survey! The waffles look great!

  90. Hannah


  91. Kristyn

    Survey done and now I’m hungry. Seriously those sound fantastic. Best of luck to them with this venture!

  92. Heather

    Done and done! Best of luck on the endeavor!

  93. Brooke @ bittersweetb

    Those waffles look so good!

    I just took the survey, it reminded me of college, sending out qualitrics surveys around the campus. I definintely understand the need for people to participate!

  94. Michele

    survey done!

  95. Hollie @ Lolzthatswim(andRun)

    I filled it out. 🙂

  96. Evan Thomas


  97. janetha

    i did it! i am sad that i had to check the third age box. i feel old.

  98. Amanda

    I don’t have a waffle iron, but I would buy one if I had some of that delicious batter! YUMMM~ I completed the survey! :] *fingers crossed*

  99. megan @ the oatmeal diaries

    Your waffles are GORGEOUS! Especially with the figs!

  100. EBS

    Done! Can’t wait to eat some waffles!

  101. Amy

    Did the survey! Those waffles look deeelish.

  102. Rachel

    Survey done!

  103. Caitlin

    Survey filled out:) and now im craving bfkfst food!

  104. Sara

    Completed the survey!

  105. Valerie

    Filled out the survey. So happy Kyle is spreading GF cheer!

  106. Katelyn

    Good luck! I finished the survey

  107. jc

    i’d love to enter~

  108. jc

    i took the survey!

  109. Natalie (The First Kitchen)

    Did it! Sounds great.

  110. Jan

    Did the survey!! And how exciting for your husband and his partners! I wish them all the best!! You, too — yeah, I guess you’re part of it as well — being married and all!

  111. Nicole G

    I’m so excited for Kyle – this is such a great idea! He is so lucky to have you as such a reliable taste-tester =)

    I completed the survey. Good luck with the business!!

  112. Jan

    I forgot to say, my favorite waffles are vegan pumpkin waffles my daughter makes! ABSOLUTELY DELICIOUS! Even a day or two old, just pop them in the toaster and eat — don’t need a thing on them! Oh, I want some waffles NOW!!!

  113. Jackie Rose (@letssitoutside)

    Did the survey! I was a raw foodist for a while but quit while traveling because it was so difficult to keep a balanced diet. I would love to see more healthy began options on menus everywhere! Thank you for you work!

  114. Sherry

    Did it. Now give me some effing waffles 🙂

  115. apartmentnearchinatown

    With a new found nut allergy I was happy to do the survey! My survey has been recorded 🙂

  116. Allie from Rip It Raw

    Did the survey. These look rockin’ delicious!

  117. Lindsay

    I did the survey! Sweet product! I’m excited to see what else they come up with!

  118. Kay

    Vegan AND gluten free waffles?!? I have almost completely destroyed the Teflon on my boyfriend’s waffle iron trying to scrape too many of my own failed batches out of it. I thought it was just one of those fictional/fantasy concepts like unicorns and trees that grow money. And I gave up. So I hope this isn’t a joke. The waffle iron can’t take much more abuse. 😉

  119. Kay

    Whoops. I did the survey btw. Forgot to say that.

  120. Diana @ VEGeneration

    I did the survey!

  121. my little celebration

    I surveyed it UP. Thanks!

  122. Jennifer

    Survey mission complete.

  123. rebecca lustig

    survey done! HOW EXCITING 🙂

  124. Krystle

    I took the survey. It sounds like something I’d buy. Especially if all you do is add water.

  125. cmb0096

    Wow–you have gotten quite a response! Add me to the count…I took the survey too 🙂 Good luck to you and Kyle!


  126. Julia

    I took the survey

  127. Gabriela @ Une Vie Saine


  128. Susan

    Did it! I’m not vegan or gluten-free, but I do have an obsession with waffles that borders on unhealthy 😉

  129. Erin K

    Survey completed! Good luck to Kyle and his classmates!

  130. Katie

    those waffles look good 🙂 && i love making your recipes. im going to school to be an RN now, and youre someone i look up to 🙂

  131. Lauren

    Oh, exciting! I was just thinking today about how I want to try a new vegan pancake mix! 🙂

  132. Kelsey @ Unmitigated Grub

    Survey done! Congrats to Kyle and his friend–how exciting! Good for them. 🙂 The waffles look amazing.

  133. Stephanie

    That was an easy way to potentially win some waffles!

  134. Bethany

    I did the survey! I’ve been doing so many for my college lately that I thought one more wouldn’t too hard 🙂

  135. Sarah B.

    I did the survey! The waffle mix is a great idea!

  136. Carolena

    did the survey!

  137. Sarah

    I filled out the questionnaire! There were several mistakes with the questionnaire though, and it could have been designed better (sorry to be critical, but I do a lot of survey design work so I can’t help myself!). One crucial mistake is the one about eating breakfast “in your daily life”. It doesn’t say whether you are supposed to be answering based on your monthly, weekly, yearly, etc. habits. I assumed it was monthly, but it’s a problem because it’s not stated! Anyway, it’s an excellent idea for a business venture, and I hope you still get the answers you need.

  138. hk

    survey done 🙂 YUM & Congrats! this sounds totally exciting!

  139. Jill

    I did the survey 🙂 Yay for Kyle! The company sounds great – I would love some waffle mix! Good for him and the other students.

  140. Andrea

    I did the survey–I would love to find a vegan waffle in restaurants–it would make life so much easier!

  141. Kay

    Did the survey! And how exciting for you & the husband! What a great idea 🙂

  142. inoakpark

    I took the survey!

  143. Erica

    Filled out the survey!

  144. Katherine

    Did the survey! Yum, yum vegan waffles!

  145. libby

    i like the chance of winning waffles while sharing my opinions 🙂

  146. lou


    i’ve actually been dying to get my chomps on these since you first posted them…..they look mighty yum!

  147. duddes02

    Ize can haz waffles??

  148. Emma

    I did the survey(:

  149. Rachel

    How cool!! Our waffle iron just bit the dust…very sad. Time for a new one!

  150. Natalie

    i filled out the survey! this is such exciting news, and the waffles look delicious.

  151. Shannon

    Done! I love waffles

  152. actorsdiet

    just filled it out!

  153. Bridget

    did it! exciting for you guys!

  154. Allison

    Done and done.

  155. Lisa

    I did the survey. Very excited they are developing a yummy vegan waffle mix!

  156. Emma

    yummy! Did the survey!

  157. Melissa

    I did the survey. These look awesome, hope these are a great success!

  158. Katie (quickcookrice)

    Just completed the survey! Beyond excited at the prospect of more vegan breakfast options! There is definitely a void of vegan-friendly breakfast joins here in Washington, DC. Sigh.

  159. mindrunningwild

    oh this is exciting!! surveys are fun!

  160. BroccoliHut

    Survey complete!

  161. kissmybroccoli

    This is awesome! I have drooled over your waffle pics for soooo long! If I win, I’m going straight to my parents’ house to bust out their waffle iron!

    Good luck with the business endeavor! I know from personal experience that it can be very trying at times!

  162. Amanda

    LOVE the idea of reward in vegan waffle form- they definitely look mouthwatering!

    I filled out the survery it was fun, quick, and easy…
    Hope it helped!

  163. Casey

    Took the survey and excited to hear more about their business idea and product!

  164. Gloria

    I completed the survey!

  165. Lauren

    E-Lice! I did the survey…. and I love the idea for the waffles. I also really love your blog. AND, I also really hope that I win the prize! xoxo, Lar

  166. Rika

    I completed the survey 😀 Good luck with the business!

  167. Laura

    Hey, took the survey…am i the only one who was confused as to which one “question 8” was? they’re not numbered…maybe im just special

  168. Dana

    I did the survey!

  169. Kendall

    Filled out the questionnaire! Good luck with the business, that’s super exciting! (:

  170. Cristi Miles


  171. Katya

    I filled out the survey.

  172. Neha

    I did the survey!
    I want to try the waffle mix even if I am not chosen!! I’ll pay for it!!

  173. Marissa

    Congrats! I filled out the survey 🙂

  174. Caroline

    Did the survey!! Yummm waffles are my absolute favorite breakfast food!!

  175. Sophia Lee

    Whoa, exciting news!!! I just filled out the survey…best of luck!!

  176. Jessica

    Very exciting news! Here’s hoping Kyle’s new business venture is very successful!

    Survey complete =)

  177. Rachel

    sign me up for some vegan waffles, i need to get an iron too!

    did the survey!

  178. Sarah

    Just completed the survey!
    Congrats and good luck on the hubs new business adventure!

  179. Joy

    All done! I wish them well!

  180. Sarah

    I completed the survey and love waffles!

  181. Wendy

    *Survey completed*

    Elise, I am not a vegan or even a vegetarian But I am a gal who cares about her health and chooses healthier and healthier options each and every day. Reading your blog is not only a joy because you are such a talented and clever writer but also because your ideas open my mind and help me and the hubby on our eternal journey to better health. The time and effort you put into your blog is greatly appreciated by not only me, but obviously by many, many others judging by your loyal readers. Since I was commenting for the survey I just thought I’d take the time to share my thoughts with you and to say thank you for what you do. Best of luck to kyle on his new venture.

  182. housewifingaround

    Survey completed. How exciting! You mean I might actually be able to go to a restaurant and eat something that won’t make my brain spasm? Best wishes on your success.

  183. Melissa

    Did the survey! Best of Luck!!!! So cooooooooooooool:)

  184. Bailey

    I did the survey! I am a total lurker, but had to comment on this because it sounds so awesome!

  185. Jennifer@knackfornutrition

    I filled out the survey. I’m so excited for your husband. It sounds like a great business venture.

  186. Brittany

    Did it!! I can’t WAIT to read more about this. I think it’s such a fantastic idea and at the perfect time.

  187. Lindsey


  188. wendy-frances

    Survey done! Congratulations to Kyle etal! Good luck!

  189. MBH

    did it! would love to try these!

  190. Debbie

    Survey Complete! I sure hope I don’t have to go on vacation to be able to eat these!! Having such a great mix to whip up waffles for my grandchildren would be fabulous!!

  191. Kristina

    Finished and now I’m off to buy a waffle maker just in case I win

  192. Lauren

    Took the survey! As a Gfree vegan and IBS sufferer, this waffle mix sounds too good to be true!! So exciting 🙂

  193. Sam S

    Survey done 🙂

  194. Lauren Theis

    Done! The waffles look absolutely incredible… it can’t be real! 🙂

  195. Jessica N.

    Completed the survey!

  196. Carley Star

    I’ve completed your survey! Bring on the waffles! Yum!

  197. Melanie

    Survey done! Very excited…good luck to them!

  198. Cole

    Just filled out the survey!

  199. Anna

    I just completed the survey. Now I’m dreaming of the possibility of going to a restaurant and being able to order gf waffles… I know it’s a fantasy but still… it’s a nice one.

  200. Katie Johnson

    Did the survey! Your waffle pics are amazing. Yummy! 🙂

  201. Leng

    exciting news! I love waffles and just did the survey.

  202. Katie

    Hooray!! I’ve been wanting these waffles since you tempted us with them a few weeks ago.

    Survey is done!

  203. Megan

    I took that survey, and now all I can think about is waffles! Good thing that I have cranberry cake in the oven… 😉

  204. Valerie

    what a fantastic idea! i actually ate waffles this morning for breakfast too! its fate, i tell ya 🙂

    i completed the survey.

  205. Ariel

    filled it out! 🙂

  206. Sherry F

    I completed the survey!! Congrats to the both of you and good luck!! Starting a new business is exciting!!

  207. Paula

    I did it! I wonder…. what are the nuts that the mix contains?

  208. Kimberly

    Did the survey. Would love to try the waffle mix! Congrats on the business.

  209. Jessie

    I took the survey. Best of luck to Kyle and Co.!

  210. Nettiefit

    All done! I would love to have a waffle!

  211. Jen S

    My first HHH comment 🙂 Survey complete.

  212. Jess@HealthyExposures

    Just completed 🙂 The waffles look amazing!

  213. Erin Brunner

    Great survey… all done! I’m off to make some waffles now 🙂

  214. Rachel

    awesome news 🙂 obvs i completed the survey. dan and i are masters (well dan mostly) of pancake making on the weekend. we’d be great people to test out the final waffle product on….just saying 🙂

  215. Laura @ Sprint 2 the Table

    Always happy to help a fellow MBA!

    Awesome idea – I’m not gluten-free or vegan, but I do strive to have a low-gluten, low-animal-product diet. More tasty options are always appreciated.

  216. Lyndsay McMullen


  217. AnneW

    Survey is DONE!

  218. I'Asha


    Now I want waffles.

  219. Brooke

    I took the survey! Made me hungry for waffles 🙂

  220. Stephanie

    took the survey! im excited for the upcoming product 🙂

  221. tes

    done! I would love some waffles!

  222. Allison

    Just did the survey- waffles sounds delic!

  223. Valerie

    Did the survey. Looking forward at what else can be done with the waffles!!

  224. Julie

    Survey complete! I hope these products will be available in Canada!!

  225. Michelle

    I just finished it. 🙂

  226. Sami

    took the survey! 🙂 fingers crossed ! theselookdelish.

  227. livepureandglow

    Did it. Curious whether these will be available in Canada.

  228. Sarah Lynton

    I took the survey and would love to try the waffles!

  229. Whitney

    mmm…waffles. survey filled out 🙂

  230. deborah

    filled out the survey. sounds yummy!!

  231. Tracy

    I did the survey. Hope it helps!

  232. Ama Cherie

    Thank goodness for a vegan, gluten-free breakfast item for restaurants!!! I have a few places around town that are vegan and g-f friendly, but none have any breakfast options other than a biscotti here and there. And g-f pancakes are never vegan! I appreciate the effort to accommodate both, as breakfast over a cup of tea at a restaurant is my FAVORITE, especially after long night shifts. But, alas, I have had to give up breakfast at restaurants after going vegan and g-f, both for health reasons. Hail to the return of the breakfast!!!

  233. (another) Elise

    Survey complete! Best of Luck!

  234. Jodi

    The survey is done!! I’m on a permanent vegan, gluten free, soy free diet, so products like this would be amazing for me!!

  235. Beth

    Did the survey! Yumm waffles!

  236. Laura V

    filled out the survey!

  237. Lo

    done and done! this venture sounds so exiting for u!


  238. Nhung

    did the survey [:

  239. Emily

    Just did the survey :)!

  240. littlehealthjunkie

    I know I won your last giveaway, but I did the survey anyhow! Cheers:)!!

  241. Megan

    Done and done!

  242. kristin point

    done and yum 🙂

  243. Katie

    I filled out the survey! Woohoo 🙂

  244. glidingcalm

    i filled it out!! 😀

  245. nik

    I filled out the survey…and now have an overwhelming craving for warm steamy waffles with blueberry preserves. oh, the power of suggestion!

  246. Cherbear

    Survey? Check! Gonna rustle up some waffles tomorrow morning. I just have to now.

  247. Mylene

    filled out, thanks!

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  249. Danielle J

    Filled it out 🙂

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